I agree with CCS Insight that Apple already has the building blocks to offer its own business productivity suite built around iWork and iCloud. It seems strange that it hasn’t provided these yet.
Apple’s business services
The analysts at CCS Insight hold an annual predictions event — 2022 & Beyond — and, among a wide selection of interesting future Apple possibilities, state:
“Apple’s services unit has gone from strength to strength in the past few years. In 2Q21, it accounted for over 20% of total revenue and registered 33% annual growth. The unit’s strength gives the company increasing confidence as a web services provider, and it launches a productivity suite, based on iWork and iCloud, as a service aimed at smaller companies that are less well- served by Microsoft and more frequently use Google Workspace.”